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Designing, testing, and sewing the apparel, tents, sleeping bags, and backpacks that get us all outside. We're all trying to live up to the free-wheeling, go-your-own-way, who-cares-what-people-think attitude of the early days. We go outside because it’s the best playground we can imagine. It’s a place to be creative, express yourself, and escape from the sameness of everyday life. We do what we do because we think this desire to get out and be wild is in everybody.


SmartWool starts with the highest grade of Merino wool and puts it through a special process to create a garment that is washable, dryable and so soft it's unbelievable. In addition, SmartWool wicks moisture 27% faster than any synthetic fabric. Hot or cold, rigorous or relaxing SmartWool is guaranteed to be the best performing, most comfortable product you have ever worn or your money back.

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