Designing, testing, and sewing the apparel, tents, sleeping bags, and backpacks that get us all outside. We're all trying to live up to the free-wheeling, go-your-own-way, who-cares-what-people-think attitude of the early days. We go outside because it’s the best playground we can imagine. It’s a place to be creative, express yourself, and escape from the sameness of everyday life. We do what we do because we think this desire to get out and be wild is in everybody.
Patagonia grew out of a small company that made tools for climbers. Their values reflect those of a business started by a band of climbers and surfers, and the minimalist styel they promoted. Patagonia believes in building the best product and using the business to inspire and implement solutions to the environmental crisis.