Patagonia grew out of a small company that made tools for climbers. Their values reflect those of a business started by a band of climbers and surfers, and the minimalist styel they promoted. Patagonia believes in building the best product and using the business to inspire and implement solutions to the environmental crisis.
Born in the Wasatch Mountains of Utah, home of the lightest powder snow on earth. Kuhl is a product driven clothing company that has passion for the outdoor experience. The Kuhl mountain icon represents this mountain culture.