Mountain Hardwear was founded in 1993 by a small band of outdoor industry iconoclasts. They saw the industry changing, compromising quality and dumbing down products to serve less technical users. Mountain Hardwear was founded to buck this trend in order to stay true to the needs of outdoor athletes.
Patagonia grew out of a small company that made tools for climbers. Their values reflect those of a business started by a band of climbers and surfers, and the minimalist styel they promoted. Patagonia believes in building the best product and using the business to inspire and implement solutions to the environmental crisis.
From the inside out and from the ground up, prAna strives to promote balance and harmony between and among the inner and outer worlds. Turning to nature for inspiration, and looking to give back from the abundance nature provides, prAna's clothing and accessories are exquisitely and sustainably designed. Breathe.