Mountain Hardwear was founded in 1993 by a small band of outdoor industry iconoclasts. They saw the industry changing, compromising quality and dumbing down products to serve less technical users. Mountain Hardwear was founded to buck this trend in order to stay true to the needs of outdoor athletes.
Patagonia grew out of a small company that made tools for climbers. Their values reflect those of a business started by a band of climbers and surfers, and the minimalist styel they promoted. Patagonia believes in building the best product and using the business to inspire and implement solutions to the environmental crisis.