Innovation is what drives Sterling. Better ropes for better performance. Climbers, mountaineers, alpinists, cavers, extreme racers, rescue teams, park rangers and all other types of outdoor enthusiasts are constantly pushing the envelope, and Sterling has to be at least one step ahead with their designs and products. Sterling enters the next millennium with an even stronger commitment to build even better ropes and cords. New stuff. Cool ropes. Ropes whose purpose is to help you achieve your goals, while Sterling's design is to keep you safe. To this end, they have invested in new research and development, new machines and equipment, a new plant, higher performance fibers and, of course, the best people in the state of Maine. This, to design, build and deliver the best rope in the world.